- Choose where it goesDon't send it to your website unless it is a good one. The best destination is a profile with call, WhatsApp, your work and a quote button.
- Make it bigAt least 8 by 8 inches, and bigger on the tailgate. People scan it from the sidewalk, 6 to 10 feet away.
- Give it contrast and spaceA dark QR code on a white background, with a white margin around it. Never place it on a photo or a gradient.
- Add a line"Scan to see our work" or "Scan for a free quote". A QR code with no line gives no reason to scan it.
- Test it before wrappingPrint it on paper at full size, tape it to the truck and scan it with two different phones from the real distance.
Where to put it
- On the tailgate, at eye level: it is what the car behind you sees at a red light.
- On the sides, near the driver door: it is what people see when you are parked at a job site.
- Never on tinted glass or on the roof.
So you never have to rewrap
Use a QR code that leads to a profile you can edit. If you change your phone number, services or offer, you change the profile and the truck stays the same. With BZLink.io the QR code is the same forever, and if you cancel your paid plan you move to Free and it keeps working.
Measure if it works
Your dashboard shows how many people scanned and which button they tapped. That tells you whether the truck brings you calls or whether you should change the line.